AFRICA HALAL ECONOMY INITIATIVE


AREAS OF OPPORTUNITY FOR COLLABORATION

Based on the analysis of various Halal economy sector activities, global sector trends and industry player inputs, the following are the most prominent opportunities within individual Halal economy sectors in Africa. In tapping these opportunities, there are several windows of opportunities for partnership with AFRIEF. A partnership with AFRIEF amplifies and improve quality of life and create wealth.

Halal Food: Key areas of opportunities include: investment opportunities across the Halal Food value chain; Halal Food SMEs seeking Islamic financing for working capital, trade financing and expansion needs; M&A opportunities; organic and pure/wholesome (Tayyab) new products; Halal ingredients; building global or regional brands that deliver on halal integrity.

Islamic Finance: Key areas of opportunities include: convergence of Islamic Finance/ capital with Halal Food and lifestyle sectors; Socially Responsible Investment (SRI) funds as well as wider impact investment and social entrepreneurship financing; Hajj/Umrah savings and funds; infrastructure spending across large African markets; crowdfunding and SME financing.

Halal Travel: Key areas of opportunities include: Family-friendly and business travel cross-over appeal to Muslim-friendly services; luxury Muslim market segment; Halal travel as commercial real-estate investment opportunity; Hajj funds; Halal-themed packages; Muslim heritage gifts/souvenirs; e-commerce, mobile, social media marketing platforms.

Modest Fashion: Key areas of opportunities include: digital/e-commerce platform; expansion of online start-up brands with retail outlets, physical stores, franchising and distribution partnerships; western Muslim markets as the largest segment; better target marketing platforms; OIC-based exporters; cross-sell to other faith-based, modest-conscious consumers, with global brand positioning.

Media and Recreation: Key areas of opportunities include: broadening the genre; gaming; marketing partnerships with other Halal lifestyle sectors; western Muslim markets; integrating technology/new media, social media (Google Glass for apps, Oculus for virtual/ augmented reality); develop globally branded Halal media and celebrities or regional icons.

Pharmaceuticals and Cosmetics: Key areas of opportunities include: African markets; Halal vaccines; ingredients manufacturing; partner with major retailers and overcome political stigma over Halal brands.

Digital: Key areas of opportunities include: Information and Media Content: search, classifieds, ratings and reviews, blogs, news and Insights, Content Aggregators, Media and Entertainment; Functional tools & services:  Communication Tools, Productivity Tools, Transport and Logistics, Location-driven services, Block chain, Fin-tech, Payment services and Games; Commerce and exchange: Product Marketplaces, Retail sales, Service Market place, Sharing economy, Crowdsourcing Peer Funding; Social & crowd networks: Collaboration and Social Commerce, Social networking sites, User generates content, Social gaming, Matrimonial Networks.