The Ambassador of the Africa Islamic Economic Foundation (AFRIEF) is an active interface with stakeholders of the economic and business community of his/her country.


The appointment of AFRIEF Ambassador is voluntary, merit-based with both rewarding and fulfilling opportunities. It is valid for two years, renewable (with a 4-year term limit) by mutual consent based on the assessment of his/her activities during the first tenure. The appointment is one per each African country. The AFRIEF Ambassador operates independently from his/her private home and offices and maintains regular contacts with AFRIEF’s headquarters in Ghana through video conferencing and other online communication tools.

The AFRIEF Ambassador acts as a visible contact person in his or her country for the economic and business community in the broadest sense; i.e. government economic and social agencies, business organisations, sectoral federations, Chambers of commerce and Industries. Beyond his or her primary responsibilities of advocacy, awareness and mobilization of public/political opinion in support of the strategic goals of AFRIEF, the AFRIEF Ambassador plays an integral role in ensuring that his or her country’s priorities and presence are well represented in all AFRIEF activities. This implies:

  • conducting direct dialogue through meetings and visits with public and private sector organisations at national and state or regional levels;
  • informing the governments and economic stakeholders of his/her country regularly about new Halal economy initiatives currently being developed, which have a potential impact on economic development;
  • providing a focal point for complaints from government and private sector institutions, and collecting feedback from them on issues of interest to them, especially on access to support programs on the halal economy;
  • facilitating access of entrepreneurs to information on Halal economy programs;
  • establishing AFRIEF contact points in all relevant Government Ministries, directorates and agencies in order to acquaint him/herself with relevant government economic and social intervention policies;
  • organising an “Halal Economy Network” in his or her country to specifically promote and provide guidance on the design and implementation of Halal economy projects;
  • Communicating and supporting the dissemination and application of good practises in entrepreneurship and Halal economy policy development and implementation.
  • Coordinating the development of appropriate Islamic capital market structures and mechanisms as well as relevant policy, legal, regulatory, and institutional interventions that are necessary to successfully attract ethical Investments and expand Islamic financing for the Sustainable Development Goals (SDGs) of his or her country.